![]() This is the direct result of their emotional impact and self-explanatory nature. Increased sharing: People are twice as likely to share visual content with their friends as they are to share any other type of content, including social media posts, blog posts/articles and product pages.By showing and not telling, these campaigns engender a positive sentiment (satisfaction, confidence) about the value that will come from buying your product. A more emotional connection: Visual stories are effective ways to help your target audience see how your brand/product can help them reach their goals.The narrative is designed to showcase both a problem they are trying to solve and the solution they need. Deeper engagement: In visual storytelling the protagonist is representative of the target audience.Improved brand perception: High-quality visual content combined with a compelling narrative can highlight the best qualities of a product/brand and inspire consumers to buy.Visual storytelling uses a wide range of media, such as: The visual narratives capture and demonstrate the brand’s unique voice and persona. When done well, visual storytelling – just like all storytelling – connects with its audience on an emotional level, and provides relevant information they can use and a better understanding of why they might want to engage with the brand telling the story. The purpose of visual storytelling in content marketing is to depict what a brand’s target audience wants, needs and expects. Specifically, it is a strategy that allows B2C and B2B marketers to best leverage all forms of visual content to communicate a brand narrative from the perspective of the target audience. Visual storytelling is more than just video or images. Measure the impact of your visual storiesĭownload Buyer Persona Template craft a detailed profile of your ideal customer and ensure your marketing targets the right audience What is visual storytelling in content marketing?.Craft a clear, simple, compelling message.Choose the right digital media to tell your story.How to use visual storytelling in your content marketing plan Visual storytelling is fast becoming a powerful brand-building and engagement strategy for one key reason: the target audience drives the story. The challenges of the last two years have led businesses to combine visual content and storytelling to communicate with and educate their customers. Some 88 per cent of marketers report video provides a positive return on investment. Not surprisingly, 86 per cent of businesses already use video as a marketing tool, and 92 per cent of marketers have made it an important part of their marketing strategy. According to the latest research from Pew Research Centre, YouTube is the most popular social media platform in the U.S. YouTube’s user base – and reach – is massive, growing and diverse. Well before video-sharing app TikTok became the world’s fastest growing social network, YouTube was building on the power of video to capture the attention of young audiences. ![]() The pandemic, the rise of ecommerce, the growing impact of video and the increasing use of emerging technologies, such as virtual reality, are behind this latest evolution of storytelling – a tried and true tool that helps brands stand out.Ĭonsider the impact of video alone. One of the biggest trends shaping the evolution of content marketing is visual storytelling.
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